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Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

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Have a question about the NEXTY Awards? Ask the experts!

Jun 07, 2023

Upcycled Foods' chief innovator aims to expand use of spent ingredients

Jun 06, 2023

The Natural List podcast – Let’s talk about sex(ual) health

Jun 06, 2023

May investments roundup: Personal care and lifestyle brands flourish

Jun 06, 2023

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Harness the power of influencer marketing – download

Unboxed: 9 canned teas to sip all summer long

May 31, 2023

5 retailers innovating the brick-and-mortar shopping experience

Jun 03, 2023

Sports Nutrition and Weight Management Report 2023

When faced with the uncertainty of the economic climate, the sports nutrition and weight management categories have remained resilient. Learn how in this must-have report.

Highlights

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The state of values-based marketing in F&B – webinar

May 24, 2023

Brands big and small want to connect to their consumers’ core values, therefore understanding values-based marketing is key to a...

making videos is one tool that influencers use in their marketing work

Working with influencers: 10 tips for retailers to get started

May 23, 2023

Natural products brands don't have an exclusive to marketing with influencers. Follow these tips and find an...

Natural Products Expo East Innovation Experience

Why brands should exhibit at Expo East's Innovation Experience

May 17, 2023

This new, one-day event at Natural Products Expo East offers brands the chance to engage with retailer and food...

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Vitamins that taste good and do good – podcast

May 12, 2023

With a commitment to our collective wellbeing, SmartyPants vitamins infuse delicious delight into every day.

How to optimize brand identity in 2023: An expert's advice

May 02, 2023

New Hope Network explores branding and Consumer Packaged Goods (CPG) design trends with Fred Hart, creative director of Interact Brands.

How to tell your brand's sustainability story online, in social media

May 01, 2023

Natural products CPGs share how they relay their sustainability stories to consumers via websites and social channels. Find out what your brand could do.

Naomi Whittel: How she became the supplements queen of QVC

Apr 24, 2023

In this Q&A with Nutrition Business Journal, the founder of Reserveage discusses the advantages of talking directly to consumers via television and Instagram.

How brands can use packaging to start sharing sustainability stories

Apr 17, 2023

Along with agricultural and environmental seals, and nutrition information, brands must follow FTC guidelines about what food...

Get it right: 6 ways to best tell your brand's sustainability story

Apr 12, 2023

Natural products consumers want to know the specific steps a brand is taking toward sustainability. Keep these factors in mind...

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Harness the power of influencer marketing – download

Apr 11, 2023

Let the full-service Food Renegades handle everything from consulting to total campaign activation.

3 key takeaways from The State of Organic 2023

Mar 21, 2023

Three panels of experts discuss changes that this year will bring, as well as an action plan to improve consumer education on the organic seal.

Select messages more effective in attracting consumers to organic

Mar 20, 2023

Organic sales growth has slowed, but consumers are looking beyond food to personal care, supplements and more. Brands must shift strategies to reach them.

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Winning in an economic downturn – webinar

Feb 16, 2023

CPG brands face increased pressure to maintain sales and profit as the economy continues to face uncertain times. Sampler can help.

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