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5 Naturally New York brands compete in 'fancy' event

Article-5 Naturally New York brands compete in 'fancy' event

Naturally New York Pitch Slam
The top two winners of the Naturally New York pitch slam will go on to compete in the Natural Products Expo East Pitch Slam in September.

Naturally New York's "A Fancy New York Pitch Slam" will take place on June 26 within the context of the Specialty Food Association Summer Fancy Food Show. 

Five entrepreneurs will pitch their brands to a panel of the following experts: Christina Briscoe, food and beverage category manager, SoHo House & Co., North America; Melissa Dolan, director, Emil Capital Partners; John Lawson, senior local forager, Northeast Region, Whole Foods Market; and Tapan Shah, head of venture capital, Snack Futures, Mondelēz International. 

The event will be hosted by Heather Terry of GoodSam.

The winner and runner up from this competition will go on to participate in the Natural Products Expo East Pitch Slam this fall in Philadelphia, Pennsylvania.

Additionally, the winner will receive a free booth at 2023 Natural Products Expo East from New Hope Network.

The Naturally New York competitors represent a diverse variety of natural food and beverage products:

  • Harlem Baking Co., a premium dessert, food company founded by Charles Devigne, U.S. Marine Corps veteran and New York City restaurateur based in East Harlem, who is known for his original, handcrafted, gluten-free, hormone-free cheesecake and the development of unique sustainable packaging for delivery.  
  • Jasberry, a B Corp, social enterprise food company co-founded in Bangkok, Thailand, by CEO, Peetachai (Neil) Dejkraisak and CMO, Pornthida Wongphatharakul that works to transform lives by solving farmer poverty through its non-GMO, Jasberry Organic Superfood Rice.
  • Kekoa Foods, a purpose-built, inclusive food company based in New Jersey and co-founded by fathers and partners, Danny Auld, president, and David Fullner, CEO, that focuses on veggie-forward organic purees incorporating herbs, roots, and spices for nutritional value and palate expansion resulting in a bold new take on baby food. 
  • Loisa, a New York-based, minority-owned food company, co-founded by Scott Hattis, CEO, and Kenneth Luna, that brings an upgraded Latin cooking experience to families with its line of pantry and flavor essentials including non-GMO, organic, vegan, allergen-friendly seasonings and sauces that replace existing mainstay artificial ingredient brands.
  • Sayso, a Brooklyn-based, women-owned, premium cocktail company co-founded by Alison Evans and Chloe Bergson who invented craft cocktail tea bags to create complex, mixologist-quality cocktails and mocktails, in minutes, with clean ingredients that are low-sugar, Kosher, gluten-free, non-GMO, vegan and plant-based.

Source: Naturally New York

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